10 Creative Ways to Use Pinterest for Business

Pinterest isn’t just a platform for collecting recipes and DIY projects—it’s a powerful tool for businesses to showcase their products, build brand awareness, and engage with their audience in unique ways. In this article, we’ll explore ten creative strategies to leverage Pinterest for your business.

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10 Creative Ways to Use Pinterest for Business

1. Showcase Behind-the-Scenes Moments:

Share a glimpse into your company culture by creating boards that highlight behind-the-scenes moments. This humanizes your brand, making it more relatable to your audience. Include images of your team at work, office events, or even the creative process behind your products.

2. Create Inspirational Mood Boards:

Use Pinterest to curate inspirational mood boards that align with your brand values. This not only attracts like-minded individuals but also establishes your brand as a source of inspiration. Whether it’s design trends, motivational quotes, or lifestyle images, let your boards tell a visual story.

3. Host Contests and Giveaways:

Boost engagement by hosting contests and giveaways. Encourage users to create and share their own pins related to your brand for a chance to win prizes. This not only generates user-generated content but also expands your reach as participants share their entries.

4. Collaborate with Influencers:

Partner with influencers in your industry to co-create boards or contribute to existing ones. Their followers will discover your brand through their pins, increasing your visibility and credibility. This collaborative approach can introduce your products or services to new audiences.

5. Create Tutorial and How-To Boards:

Share your expertise by creating boards that provide tutorials and how-to guides related to your products or industry. Whether it’s DIY projects, styling tips, or product demonstrations, this educational content establishes your authority and keeps your audience engaged.

6. Highlight Customer Testimonials:

Dedicate a board to customer testimonials and reviews. Pin images or quotes from satisfied customers along with photos of your products in use. This builds trust and serves as social proof for potential customers, enhancing your brand reputation.

7. Seasonal and Holiday Campaigns:

Tailor your Pinterest strategy to fit seasonal trends and holidays. Create thematic boards that resonate with the time of year, incorporating your products into the holiday spirit. This not only keeps your content fresh but also capitalizes on the festive mood of your audience.

8. Interactive Infographics and Educational Pins:

Present information in a visually appealing way by creating interactive infographics or educational pins. Share industry insights, statistics, or step-by-step guides that align with your business. This not only positions your brand as an authority but also encourages users to save and share valuable content.

9. Create a Community Board:

Foster a sense of community by creating a collaborative board where your followers can contribute their own pins. This not only engages your audience but also creates a space for like-minded individuals to connect and share their interests.

10. Implement Shoppable Pins:

Capitalize on Pinterest’s e-commerce features by creating shoppable pins. Make it easy for users to purchase your products directly from the platform. This streamlines the customer journey, turning inspiration into action.

Showcase Behind-the-Scenes Moments:

When it comes to building a strong brand presence on Pinterest, showcasing the human side of your business can be a game-changer. In a digital age where authenticity reigns supreme, taking your audience behind the scenes offers a genuine look into your company culture and operations. In this exploration of creative Pinterest strategies, we delve into the first method: “Showcase Behind-the-Scenes Moments.”

1. Humanize Your Brand:

Peel back the corporate curtain and humanize your brand by sharing candid snapshots of your team in action. Whether it’s the hustle behind product creation or the camaraderie during team meetings, these glimpses create a personal connection, making your business more relatable.

2. Office Culture Boards:

Devote a board to your office culture. Share images of workspaces, celebrations, and quirky traditions. This not only humanizes your brand but also attracts talent who resonate with your company culture.

3. Creative Processes Unveiled:

Take your audience on a visual journey through your creative processes. From brainstorming sessions to design drafts, revealing the behind-the-scenes of your product or service development adds depth and authenticity to your brand.

4. Employee Spotlights:

Put a spotlight on your team members. Share fun facts, hobbies, or even a day in the life of different employees. This not only showcases the diverse personalities within your organization but also strengthens the bond between your team and your audience.

5. Exclusive Sneak Peeks:

Create anticipation and excitement by offering exclusive sneak peeks into upcoming projects or product launches. This not only keeps your audience engaged but also makes them feel like insiders, fostering a sense of loyalty and excitement.

By incorporating these behind-the-scenes moments into your Pinterest strategy, you not only share your business journey but also invite your audience to be a part of it. It’s a powerful way to humanize your brand, build trust, and create a community around your products or services.

Create Inspirational Mood Boards:

In the world of Pinterest, where visual storytelling reigns supreme, the ability to inspire is a potent tool for businesses. Crafting inspirational mood boards goes beyond showcasing products; it’s about creating a visual narrative that resonates with your audience’s aspirations and values. As we continue our journey into creative Pinterest strategies, we explore the art of “Creating Inspirational Mood Boards.”

1. Align with Brand Values:

Craft boards that reflect your brand’s core values. Whether it’s sustainability, innovation, or community, aligning your content with these values not only inspires but also strengthens your brand identity.

2. Visual Storytelling:

Tell a story through visuals. Arrange pins in a sequence that takes your audience on a journey. This could be the evolution of your products, a day in the life of your brand, or the story behind a particular collection.

3. Lifestyle Curation:

Go beyond your products and curate pins that represent the lifestyle associated with your brand. This allows your audience to envision how your offerings seamlessly integrate into their lives.

4. Motivational Quotes and Sayings:

Infuse your boards with motivational quotes and sayings that resonate with your brand message. This not only adds depth to your content but also provides a daily dose of inspiration for your audience.

5. Collaborate with Influencers:

Enlist influencers to contribute to your inspirational boards. Their unique perspectives and aesthetics can enhance the overall appeal, reaching a broader audience and bringing fresh inspiration to your brand.

Crafting inspirational mood boards on Pinterest is an opportunity to go beyond the transactional and create an emotional connection with your audience. By curating visually compelling content that speaks to their aspirations, you position your brand as not just a provider of products or services but a source of inspiration and lifestyle.

Host Contests and Giveaways:

In the dynamic world of Pinterest, engagement is key, and what better way to captivate your audience than through the thrill of contests and giveaways? Beyond being a visual wonderland, Pinterest is an ideal platform for hosting interactive events that not only boost your brand visibility but also foster a sense of excitement and participation. As we delve into inventive Pinterest strategies, our spotlight turns to “Host Contests and Giveaways.”

1. Pin-to-Win Challenges:

Initiate Pin-to-Win challenges, encouraging users to create boards centered around your brand or products. This not only generates user-generated content but also extends your brand’s reach as participants share their creative entries.

2. Like, Repin, Win:

Simplify participation with the classic “Like, Repin, Win” formula. Ask users to engage with your content by liking and repinning your posts for a chance to win exciting prizes. This not only amplifies your reach but also creates a buzz around your brand.

3. User-Generated Content Showcase:

Turn your audience into content creators. Host a contest where users submit their own pins featuring your products in creative ways. Showcase the entries on a dedicated board, celebrating and rewarding their creativity.

4. Collaborative Boards for Giveaways:

Create collaborative boards specifically for giveaways. Invite participants to contribute their pins, showcasing how they would incorporate your products into their lives. This not only maximizes engagement but also builds a sense of community around your brand.

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5. Seasonal and Themed Giveaways:

Align your contests with seasons or themes. Whether it’s a holiday giveaway or a themed contest, tailoring your events to coincide with trends and celebrations adds a timely and festive element, increasing participation and excitement.

Hosting contests and giveaways on Pinterest transforms passive scrolling into active engagement. By leveraging the platform’s visual appeal and interactive features, you not only elevate your brand’s visibility but also create a memorable and enjoyable experience for your audience.

Collaborate with Influencers:

In the ever-evolving landscape of social media and digital marketing, influencers have become instrumental in shaping brand narratives and driving engagement. On Pinterest, the fusion of inspiration and influence takes center stage. “Collaborating with Influencers” opens up avenues for authentic storytelling, expanding your brand’s reach and resonance. Join us as we explore how leveraging the power of influencers on Pinterest can elevate your content, fostering connections and reaching a broader audience.

1. Diverse Perspectives, Shared Values:

Partner with influencers whose perspectives align with your brand values. Their unique voice adds authenticity to your boards, creating a more relatable and engaging experience for your audience.

2. Co-Created Inspirational Boards:

Invite influencers to co-create inspirational boards that seamlessly blend their personal aesthetic with your brand’s identity. This collaboration not only expands your reach but also introduces your brand to new and diverse audiences.

3. Product Reviews and Demonstrations:

Harness the persuasive power of influencers by having them provide genuine product reviews and demonstrations through Pinterest. This user-generated content builds trust and serves as valuable social proof for your brand.

4. Influencer Takeovers for a Day:

Elevate engagement by allowing influencers to take over your Pinterest account for a day. This immersive experience gives your audience a unique perspective and builds anticipation as they await curated content from the influencer.

5. Collaborative Boards for Seasonal Campaigns:

Align with influencers for seasonal campaigns by creating collaborative boards. This not only injects fresh creativity into your Pinterest strategy but also allows influencers to showcase your products in the context of their seasonal narratives.

By collaborating with influencers on Pinterest, your brand taps into their established communities, creating a symbiotic relationship that extends the reach of your content and builds authentic connections with a wider audience.

Create Tutorial and How-To Boards:

In the visual tapestry of Pinterest, where creativity thrives and inspiration knows no bounds, businesses can seize the opportunity to empower their audience. By weaving educational content into the fabric of the platform, you not only showcase your expertise but also offer tangible value to your followers. Join us as we explore the next chapter in our Pinterest strategy journey: “Create Tutorial and How-To Boards.”

1. Expertise Unveiled:

Elevate your brand by sharing your expertise. Create tutorial boards that offer step-by-step guides related to your industry. Whether it’s a beauty tutorial, a DIY project, or a cooking recipe, these boards position your brand as an authority and go-to resource.

2. Product Demonstrations:

Bring your products to life through visual demonstrations. Showcase various ways to use your products or services through informative pins. This not only highlights your offerings but also provides valuable insights to your audience.

3. Problem-Solving Guides:

Anticipate your audience’s needs by creating boards that address common problems or challenges in your industry. Offer practical solutions through easy-to-follow guides, positioning your brand as a helpful and reliable source.

4. Skill-Building Series:

Curate boards that act as a skill-building series. Whether it’s learning a new language, mastering a software tool, or acquiring a hobby, guide your audience through progressive steps, fostering a sense of achievement and loyalty.

5. Collaborative Learning:

Invite collaboration by encouraging your audience to share their tutorial pins. Create a community around learning, where users can contribute their expertise, creating a dynamic and engaging educational space on your profile.

By infusing your Pinterest presence with educational content, you transform your brand into a resource hub. These tutorial and how-to boards not only enhance your brand’s credibility but also position you as a go-to destination for knowledge, strengthening the bond with your audience.

Highlight Customer Testimonials:

In the captivating visual landscape of Pinterest, where stories are told through images, one of the most compelling narratives stems from the experiences of satisfied customers. Elevating your brand on Pinterest goes beyond showcasing products; it involves building trust through the authentic voices of those who have experienced your offerings. Join us as we delve into the art of “Highlighting Customer Testimonials” and explore how turning your satisfied customers into visual storytellers can significantly impact your brand’s perception.

1. Visual Testimonial Collages:

Craft visually appealing collages that compile customer testimonials. Merge quotes with images of happy customers or their experiences with your products. This not only provides social proof but also adds a personal touch to your brand story.

2. Before-and-After Success Stories:

Create boards that feature before-and-after stories from customers who have benefited from your products or services. This not only showcases the transformative power of your offerings but also inspires trust in potential customers.

3. Product-in-Use Showcases:

Invite customers to share images of your products in action. Whether it’s a piece of furniture in their homes or a garment in a stylish outfit, these visuals not only highlight the versatility of your products but also engage your audience in a relatable way.

4. Quotes Overlaid on Product Pins:

Overlay customer quotes directly onto product images. This simple yet effective technique combines the visual appeal of your products with the endorsement of satisfied customers, creating impactful and shareable content.

5. Behind-the-Review Stories:

Go beyond the review and share the stories behind the testimonials. Whether it’s a customer’s journey with your brand or a unique use case, these narratives add depth and authenticity, resonating with potential customers on a personal level.

By putting your customers in the spotlight on Pinterest, you transform satisfied buyers into brand ambassadors. These visual testimonials not only build trust but also create a narrative that speaks volumes about the positive experiences associated with your products or services.

Seasonal and Holiday Campaigns:

As the seasons change and holidays approach, Pinterest becomes a canvas for businesses to paint festive narratives and capitalize on the celebratory spirit. Beyond mere product showcases, crafting seasonal and holiday campaigns on Pinterest is an opportunity to infuse your brand with timely relevance and captivate your audience. Join us as we unwrap the magic of “Seasonal and Holiday Campaigns,” exploring how leveraging the visual allure of Pinterest can turn festive moments into memorable brand experiences.

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1. Themed Boards for Every Occasion:

Create boards tailored to each holiday or season, curating pins that align with the spirit of the moment. This not only keeps your content fresh but also resonates with the festive mood of your audience.

2. Festive Product Displays:

Showcase your products in festive arrangements. Whether it’s a winter wonderland or a summer soiree, visually present your offerings in a way that captures the essence of the season, inspiring engagement and purchases.

3. Limited Edition Pins and Products:

Introduce limited edition products or pins specifically for holidays and seasons. This scarcity creates a sense of urgency and exclusivity, encouraging your audience to participate in the seasonal celebration through your brand.

4. DIY Holiday Inspiration:

Offer do-it-yourself (DIY) ideas related to holiday decorations, gifts, or recipes. By providing creative and practical tips, you position your brand as a helpful guide during festive preparations, fostering a connection beyond product promotion.

5. Interactive Seasonal Contests:

Infuse excitement into your holiday strategy by hosting interactive contests. Encourage users to share their holiday traditions or creative decorations for a chance to win prizes. This not only generates user-generated content but also enhances brand engagement.

By embracing the visual storytelling power of Pinterest during holidays and seasons, your brand can become an integral part of your audience’s celebrations. These campaigns not only drive engagement but also allow your business to create memorable moments that resonate with your customers throughout the year.

Interactive Infographics and Educational Pins:

In the dynamic landscape of Pinterest, where images speak volumes, there’s a unique opportunity for businesses to go beyond the visual allure and offer valuable knowledge. Enter the realm of “Interactive Infographics and Educational Pins,” where businesses can captivate their audience by turning information into visually engaging narratives. Join us as we explore how leveraging educational content on Pinterest can not only showcase your expertise but also foster a community that values knowledge.

1. Visual Storytelling Through Infographics:

Craft visually compelling infographics that narrate a story or convey information related to your industry. Whether it’s a step-by-step guide, statistical insights, or how-to instructions, infographics on Pinterest are a powerful way to engage your audience.

2. Step-by-Step Guides for Practical Learning:

Create boards dedicated to step-by-step guides that offer practical learning experiences. Whether it’s a DIY project, a recipe, or a skill-building tutorial, these educational pins provide actionable insights, positioning your brand as a valuable resource.

3. Infographic Series for Deep Dives:

Develop infographic series that delve deep into specific topics. This allows you to create comprehensive content that educates your audience over multiple pins, encouraging them to explore and engage with your brand.

4. Interactive Pins for User Engagement:

Introduce interactive pins that prompt user engagement. This could be quizzes, polls, or interactive elements within the pin itself. Encouraging your audience to participate creates a dynamic and engaging learning experience.

5. Collaborate with Industry Experts:

Elevate your educational content by collaborating with industry experts. Feature guest pins that provide insights, tips, or thought leadership. This not only diversifies your content but also brings fresh perspectives to your audience.

By weaving educational content into your Pinterest strategy, your brand transforms from a mere product or service provider to a valuable source of knowledge. These interactive infographics and educational pins not only showcase your expertise but also create a community that appreciates the information you share.

Create a Community Board:

In the expansive world of Pinterest, where inspiration knows no bounds, businesses have a unique opportunity to foster a sense of belonging and community. Beyond showcasing products, “Create a Community Board” is an invitation to curate a space where your audience can actively participate, share their interests, and connect with like-minded individuals. Join us as we explore how cultivating a sense of community on Pinterest can transform your brand into more than a mere presence – it becomes a hub for shared passions and experiences.

1. Collaborative Pinning for Shared Interests:

Initiate collaborative pinning by inviting your audience to contribute pins related to shared interests or themes. This not only engages your community but also creates a diverse and dynamic board reflective of varied perspectives.

2. Highlight User-Generated Content:

Showcase the creativity of your audience by featuring user-generated content on the community board. Whether it’s art inspired by your brand or innovative uses of your products, this recognition fosters a sense of appreciation and inclusivity.

3. Seasonal and Themed Collaboration:

Align your community board with seasons or themes, encouraging users to contribute pins that resonate with the current mood. This not only keeps the content fresh but also taps into the collective spirit of your community.

4. Spotlight Member Stories:

Turn the spotlight onto your community members by featuring their stories, experiences, or achievements on the board. This not only strengthens the bond within the community but also humanizes your brand through authentic narratives.

5. Community Challenges and Events:

Infuse excitement by hosting challenges or events within the community board. Whether it’s a creative contest or a themed event, these initiatives encourage active participation, transforming your community into a vibrant and interactive space.

By creating a community board on Pinterest, your brand becomes a curator of shared experiences. This not only enhances your engagement but also transforms your presence into a communal space where your audience actively contributes, connects, and finds a sense of belonging.

Implement Shoppable Pins:

As Pinterest evolves into a dynamic platform for visual discovery and inspiration, businesses have a golden opportunity to seamlessly integrate the shopping experience. The advent of “Shoppable Pins” has transformed the way audiences engage with brands, allowing for a direct journey from inspiration to purchase. Join us as we explore how implementing Shoppable Pins can elevate your Pinterest strategy, turning your inspirational content into a curated shopping experience.

1. Streamlined Shopping Experience:

Immerse your audience in a streamlined shopping journey by integrating Shoppable Pins. This feature allows users to explore and purchase products directly through the platform, turning inspiration into action with a simple click.

2. Product Showcases for Instant Gratification:

Curate boards that serve as product showcases, featuring Shoppable Pins that allow users to instantly gratify their desire for a showcased item. This seamless connection between inspiration and purchase enhances user experience.

3. Enhanced Product Discovery:

Utilize Shoppable Pins to enhance product discovery. Through curated boards and strategic placement, introduce users to a diverse range of products, encouraging exploration and increasing the likelihood of a purchase.

4. Featured Collections for Seasonal Appeal:

Leverage Shoppable Pins to create featured collections aligned with seasons or trends. This not only taps into the seasonal mood but also allows users to discover and purchase items that resonate with the current cultural or fashion trends.

5. Exclusive Offers and Promotions:

Drive engagement and sales by incorporating exclusive offers and promotions through Shoppable Pins. Highlighting special deals or limited-time discounts on curated boards entices users to make a purchase while feeling like they’re part of an exclusive opportunity.

By incorporating Shoppable Pins into your Pinterest strategy, your brand transforms from a source of inspiration to a curated shopping destination. This seamless integration not only enhances the user experience but also maximizes the potential for converting inspiration into tangible actions.


Incorporating these creative strategies into your Pinterest marketing plan can elevate your business’s online presence and foster a deeper connection with your audience. Remember, Pinterest is more than just a visual search engine—it’s a dynamic platform that allows businesses to tell their story in a visually compelling way. Experiment with these ideas, analyze the performance, and refine your approach to unlock the full potential of Pinterest for your business.

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